Cloud kitchen is a new concept that has found its way into the market and in the food industry. Cloud kitchens startups are now on the rise and everybody is wondering what they’re good for, and if they have any future, or if they’re the future. So, what is a cloud kitchen?
What are Cloud Kitchens
Cloud kitchen is a restaurant that doesn’t have any physical infrastructure or location where you can dine-in. It’s more of a virtual restaurant that doesn’t exist in real life. You don’t have the option of takeaway or a dine-in capability, you can only order the food for delivery online and that’s about it.
How do they work?
Imagine a big warehouse filled with dozens of stoves, ovens, prep tables and so on. That’s how cloud kitchens work. A number of virtual restaurants rent a warehouse where they can prepare the food ordered by the clients. They share the same roof but work independently. Each restaurant has its own set of tools that they use in order to prepare food.
Why Are Cloud Kitchens Trending?
Cloud Kitchens are currently trending because of an increase in deliveries. Customers and consumers nowadays use deliver and takeaways more than ever and now most restaurants have included a delivery policy in their business plan.
With the increase in delivery apps, most customers prefer the choice these apps provide and have their food delivered than to go out to a nearby restaurant and dine-in.
How Can You Make A Cloud Kitchen Successful?
A cloud kitchen might be a billion-dollar idea, but in order to be successful, they need to excel in three aspects: Distribution, Branding & Kitchen.
Kitchen: Cloud kitchens need to have a commisary kitchen or a place where they can cook delicious food independently. They need to have in place all the tools & equipment they need. An example of this is Kitchen United that offers a monthly fee in order to cover for the company rent, commercial equipment and other services that the company might need.
Kitchen United charges a monthly membership fee that covers rent, infrastructure and commercial equipment, and services like dishwashing, food receiving, and cold storage.
Branding: Cloud kitchens need to have great branding in place. Branding will help set themselves apart from the competition. An example of branding is Bentobox which has a great branding strategy. They help restaurants with everything from website design to features.
I expect restaurants industry-wide to double down on their direct-digital channels by offering delivery through their apps and websites and maintaining their direct relationship with their most loyal customers, rather than redirecting customers from the restaurant website to a delivery marketplace, where they lose the customer relationship and pay a significant commission cost,
Rebel Foods with its brands like Faasos, Behrouz Biryani, Oven story and Mandarian Oak is disrupting the food delivery business.
During the past eight years they have built and succesfully running one of the largest chain of cloud kitchens.
Similarly Tasterkicthen has set up three brands O Ke Kai, Mission Saigon, Out Fry.
Distribution: Distribution is an important aspect of cloud kitchens. Their whole business model is based on deliveries, which is why they need to value distribution. An example of this is Swiggy that takes care of distribution and delivery for other businesses.
Cloud Kitchen Marketing Marketing is very important for cloud kitchens. Now that they’re trending and many restaurants are leaning towards this industry, it’s important to use cloud kitchen marketing to stand out. There are many cloud kitchen companies nowadays like:
And other ones which mean the competition is only growing stronger. So, what’s a better way to stand out than using marketing automation?
The main goal of cloud kitchens is to make the food quality better by concentrating more on production & distribution. And that’s the primary objective of marketing automation as well.
So, if you’re trying to use marketing automation for cloud kitchen marketing, Facebook, Instagram & Messenger are great marketing channels.
And to make things even easier, we at Joyup make taking orders easier using social messaging apps like Facebook Messenger.
JoyUp also automates social media marketing and will be accepting orders for you, as well as deliveries.